Ultimate Guide on Local Search Engine Optimization
Of course, if you have a local business, you want your community to know about your services and products – both online and offline. In today’s digital world, you need a search engine optimization (SEO) plan to increase your local customers’ exposure.
A local SEO strategy shows your services and products to potential customers looking online near your business. Think of this as a virtual bridge that customers have to cross to connect with your company.
What is Local Seo?
Local SEO is termed as a website optimization strategy and marketing strategy to increase local businesses’ organic search traffic.
Local SEO is for any business with a physical location where customers can visit physically at the store or any company that serves a specific local geographic area.
Local brick shops such as restaurants, bars, laundries, doctor’s offices, law firms, and grocery stores are businesses that need to take advantage of local SEO.
Importance of Local Seo
Investing in Local Seo increases the chances for your business to get high Visibility and boost sales.
- Increased Visibility – if you have followed Local SEO techniques properly, you can get into the top three results in Google local searches.
- Increase of Relevant Visitors – When your business appears in the local searches, it is for sure that the person is a resident and is genuinely looking for a service or product.
- Lower competition- When you promote your business globally, you have very high competition because many such companies sell the same product or service as yours. But in local searches, only the business available in your vicinity will appear, and you have considerable scope for getting into the high ranking.
Local Seo Strategy
Listed below are the key components essential for a successful regional SEO strategy and will help you improve your rankings in no time.
- Keywords Research
A carefully chosen keyword strategy not only increases search traffic to your business; it also increases the likelihood that those searches will turn into sales.
Without a solid keyword strategy, your business lacks direction and works on the wrong goals. As with on-page SEO, it’s essential to include these targeted keywords in your business description and every post you make.
- Create GMB Listings
The google my business listing is like meta-information about your local business that appears in SERP’s result when some person searches fr a product or service like yours.
The information like address, opening hours, business reviews, photos, etc., represents your business. To get the most out of this page, you should include as many details and keywords as possible in your company description.
Building and optimizing Google My Business ads is one of the most important ways to improve your local SEO.
- Create citations on Other Websites
Getting the business on various citations website is essential for your Local Seo. There are several citation websites where you can list your local business. Do some sources consistently to win the game of local Seo. Also, don’t forget to put correct business information in all citation websites.
- Maintain NAP consistency
NAP – Name, Address, and Phone number of your business. to get into the google pack ranking on top of search results, it is essential to maintain the NAP consistency on all the business citation websites.
- Improve Reviews
If your input volume is low, you run the risk of falling onto the leaderboard. We’re not saying it took a hundred reviews a week to climb. However, if your users are inactive, it signals to Google that your business may not be the same.
However, if you ensure your NAP information aligns with your website, directory listings, and social media properties and uses structured data tags – more on that later – Google will potentially include those rankings in your Google My Panel business.
- Schema Markup
Structured data is code put on your website to display certain content types on your website to add more detailed information to Google search results for increased Visibility and conversion.
Structured data, including schema tagging, improves the search experience and is very important for SEO in general and local SEO. Tagging is also essential for keeping your Facebook feedback in sync with Google My Business
- Make your website Mobile Friendly
Most of the local searches happen on mobile devices. That means local Seo is mobile-driven, and therefore make sure to make your website mobile-friendly. If your website doesn’t operate properly on mobile devices, it will negatively affect your website and rankings.
- Get Good Local Links
Link building is always vital for your online business. Get some good quality lucrative backlinks to increase your keyword ranking in local searches—Chase high authority websites to get a link back to your website.
As companies develop innovative ways to rank higher in organic search, Google responds in new ways to ensure that the users get the most relevant information they are looking for. Local search engine optimization has gone a long way in making the night happen.
Amy is a zealous writer and with her passion to read and write about marketing blogs and its implementation in our modern world. With such curiosity embedded in herself, she researches extensively before writing a blog to deliver a credible and detailed content piece. She has more than 8 years of professional experience in Cibirix- a Tampa seo company and loves to write about different types of digital marketing content in the industry.