I recently began to reflect on the 3 classic pillars of SEO (Technique, Content and Links) which have been established for more than two decades. The question that remains is this: should we not redefine these components so that they are better suited to Google’s current operations and requirements?
Ultimately, shouldn’t we be discussing Experience, Authority and Trust today?
Since its inception, SEO has revolved around three main aspects: Technique, Content and Popularity. However, this outdated approach does not satisfy Google’s current requirements which have shifted to Experience, Authority and Trust. To optimize a website for maximum success today it is essential to focus on these parameters instead of the traditional ones.
The classic 3 pillars of SEO
To ensure we get off to the best start, let’s quickly build a foundation of traditional components that are included in any SEO quote or presentation on business fundamentals…
The technical aspect of website optimization involves the fulfilment of search engine accessibility regulations. Technical SEO is a distinct field, and some professionals master this art due to its intricate nature that requires staying abreast with emerging trends while being familiar with traditional technologies.
SEO audits are the standard for analyzing any technical aspect of a website. Despite having numerous elements to review, many sites fall short of meeting all optimization criteria during this evaluation. For websites to reach their full potential and succeed online, it is essential that they go beyond surface-level details when completing an SEO audit.
Technical boundaries and marketing laws often impede the appropriate execution of SEO. Sadly, it is typical for only 10-20% of suggested SEO techniques to be utilized. Generally speaking, as a website grows in age and size, implementing such changes becomes increasingly difficult.
SEO content optimization requires more than just search engine approval. Google has guidelines to help determine “quality” from a human perspective, but this can be quite subjective. If you want to produce quality content that resonates with readers and satisfies the strict standards of search engines, it’s important to consider all aspects at play in achieving that goal.
Optimizing content for search engines is a primary goal of SEO, though it can be tricky to distinguish the line between basic robotic optimization and when marketing or copywriting should come into play. On a technical level, however, this requirement is pretty straightforward.
How far does the pursuit of SEO exploration and guidance extend?
The Google Panda penalty has certainly brought some order to the content it’s improved in quality, but it still needs improvement. Most of the material available today is slightly better than what was previously published before.
To summarize, content pillars are not given the respect they deserve. Semantic SEO has provided a wealth of value from both technical and structural aspects, yet there is still room for improvement to create captivating content that appeals to visitors just as much as it does search engines.
Link popularity is all about links. However, Google advises SEOs to steer clear of obtaining artificial connections.
Taking the easy route and buying links may seem like a great idea in theory but it can have severe consequences for your website’s ranking on search engines and should be avoided at all costs.
“Post good content and the links will come alone.”
Nevertheless, the truth is not so simple…
Links are the most potent tool in our arsenal and SEOs have become very efficient at procuring artificial links while still managing to stay below Google’s detection. Today, the industry of selling backlinks is more prosperous and structured than ever before. The Google Penguin penalty attempted to tidy up the chaos, but it ultimately failed. Negative SEO has never been simpler to execute during Penguin’s reign of terror.
I believe this penalty was designed to send a message of warning to the SEO community more so than any real intent in developing an algorithmic evolution that combats spam. In summary, aside from the keywords within anchor text, there have been no notable changes with link acquisition techniques.
Although the strategies have become less aggressive, the webpages that appear on Google’s first search results do not typically possess organic backlinks. It has been quite the contrary for some time now.
By thoroughly examining three major components of a website, an SEO expert can make tangible suggestions to help bolster their optimization efforts. The success rate generally depends on the particular situation and skill level of the specialist.
In this day and age, we have to go about things differently. What is Google searching for? A website with top-notch design, great written content and a plethora of valuable links are all important components; however, that’s just the tip of the iceberg!
In the present day, we must strive to be more ambitious with our efforts. Google evaluates three distinct criteria when determining whether a page evinces skill and authority while inspiring confidence in its users – expertise, influence and trustworthiness.
By delving into a website in this manner, the scope of exploration shifts radically…
Are you an expert in your field, and can you captivate your audience by presenting new insights?
Don’t settle for basic SEO optimization. Perfection is key, and that means making sure your title tags, meta descriptions, and H tags are all set carefully. Content length matters too as does keyword prominence – make use of automatic audit tools to ensure everything looks perfect!
SEO should bring more than just the basics; it must encourage our clients to become true leaders in their industries. They need to shout out into the world how extraordinary they are, regardless of what business area they inhabit.
Moreover, they must communicate their knowledge in a way that is both inviting and authentically resonates with the reader. To be successful, one must foster an empathic connection between themselves and their audience. This might sound daunting at first but keep in mind that it’s easier than you think; there are so many ways to excel beyond what is currently being done!
Is your content so compelling that key influencers in your industry cannot help but mention it? Does the competition talk about you and bring awareness to what you’re doing?
When your adversaries are forced to mention you, the game changes completely.
If not, it’s time to craft remarkable content that has the power to captivate your audience. When your material is so compelling and valuable that it becomes a benchmark for all in the industry, you know you have achieved success! Everyone will be discussing it – even those who compete with you.
As a result of creating strong content that conveys authority, SEO performance is also improved. When this authoritative content is detected, it helps your website to increase its rank and climb up the search engine results much more efficiently than before when it was stuck in the lower half of page one.
Establishing a true brand is essential in certain areas. Simply relying on SEO tactics won’t suffice if you want to establish yourself as an authority figure. Sure, it’s feasible to gain short-term success by taking the easy way out; but being an authoritative voice will always rise above any shortcuts taken!
Are you safeguarding your users and their data? Are you certain that they are having a secure, pleasant experience on your website? Protecting user privacy and providing a safe digital space is essential to building trust with them.
To ensure that a website can be indexed, there is more to it than the basics. HTTPS is only the beginning of this complex task – an unsafe site could still possess https but would remain hazardous for users. An SEO must guarantee that all procedures are done such that a perfect user experience is achieved. It’s not just about success; having different perspectives will pay off as well!
Reimaging what’s possible when you approach your business with Experience, Authority and Confidence. You’ll have a huge head start on the competition who are still relegated to Technique, Content and Popularity strategies.
Next, your client should thoroughly evaluate the objectives of their website. It’s tough to separate yourself from other companies in this saturated online landscape; a site must be nothing shy of extraordinary if it wants to succeed. The web is no longer an area where you can get away with mediocrity – it’s time to take visibility seriously, and that begins with SEO specialists who provide comprehensive recommendations.
Certainly, you can always take the shortcut of spamming Google for a temporary increase in visibility. However, if your goal is to achieve sustainable growth and success over the long run, organic optimization must go beyond standard boundaries.
For years, I have advocated that web traffic should be divided into thirds: one portion from search engines, another part from referring sites and the last third coming in through direct links and brand-related keywords.
Attracting the same type of customers is essential to achieving success.
We aim to build a successful and long-term worldwide visibility strategy. The key performance indicator to observe is the 3:3 ratio of traffic, which will be used as an ultimate measure of success.
Good luck and good visibility!