Top 10 Metrics to Enhance the Performance of Your Website


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Nowadays, organizations are making use of websites or applications to achieve their business goals. The organization tends to make large investments on developing websites as they can reap more benefits from it.

Some of the common benefits of using the website for business are they promote the brand across the World, grab more customers, boost up sales, improve reputation and reduce the risks faced by the customers while purchasing a product or service. Such websites must be managed well with the help of effective strategies to reap these benefits in their business.

The performance of the website matters more for impressing the customers, increase traffic, higher SEO and so on. In order to increase the performance of the website, you must do certain metric analyses in it. Go through this article to know about crucial metrics that can increase the performance of your website.

What Is Web Performance Monitoring?

Web performance monitoring is the process of testing and analyzing the interactive feature of webpage or web application to the end-users. They are commonly used by organizations to ensure whether the loading time, performance and functionality of the website is right up to the expectation or not. Here are the crucial key metrics for your website.

Page Loading Time

Page load time is one of the vital aspects in measuring the performance of the website as it decides the success of a business. This means that faster page load time can attract the customers to visit the specific page otherwise you may lose them.

Page load time is nothing but the time taken to load the content on a webpage. So, you must ensure that the loading time of your webpage is normal until the full page is loaded in it.

DNS Lookup Time

The measurement of the time taken to translate the domain name into an IP address is the DNS lookup time. Some hosts make use of their own DNS servers which is better. Otherwise, you can go for third-party DNS service if the DNS lookup time exceeds more than 100ms.

First Byte Time

The time taken between end-user clicking on any option and response given by your website to the browser is called a first-byte time. In case, if your website takes more time to display the title it will make visitors have a bad impression about your website.

So, you need to check the time to the first byte by analyzing the delivery speed of byte from the website’s server to the reader’s ISP.

Start Render Time

The period of time consumed by your website to give a response to the visitor’s request is known as the time to start render. The website that displays the content at high speed can benefit more and so you have to analyze this metric based on priority.

Interaction Time

The time gap between the users’ request and then click on a link, enter the text fields or scroll the page is known as interaction time. Ensure that the interaction time of your webpage is enough to keep up the visitor.

Bounce Rate

The percentage of the end-users who visit your website and return back to the single session page is termed as bounce rate. The increase in bounce rate denotes that your site has some flaws like low-quality contents, slow loading page, and unclear images. So, you have to take the right measures to reduce the bounce rate of your site.

Error Rate

The website error rate is a term that represents the comparison of the average number of problem requests with the total request. The increase in the error rate at a certain point of the loading process represents the presence of flaws in it. So, you have to reduce the error rate with the right process.

Website Weight

Generally, the weight of your website is measured in bytes which have more impact on the page loading time. This means that the higher the website weight lower the page loading time. So, you must reduce the website weight by decreasing the size of images, removing unwanted widgets, etc.

Throughput Rate

Throughput rate is one of the most important metrics in web performance monitoring. The number of information unit that a system can process within the given amount of time is termed as throughput rate.

This enables you to know the amount of bandwidth required to handle the load of users. You must check whether your webpage has higher throughput or not.

Landing Page Conversations

The process of measuring the number of audiences who have reached your landing page and send a service request form to become a lead is known as landing page conversations. If the landing page conversation is less you have to go through all types of conversations to reduce the chance of risk that might occur in it.

Final Thoughts

Thus, these are the essential metrics to be analyzed while doing website performance monitoring. Understand the different metrics that are affecting your website, and enhance them in an efficient manner to reap the benefits of the high-performance webpage in your business.

Author’s Bio:

Ritesh Patil

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading Android and iOS app development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.


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