Everyone understands the importance of visiting the dentist and looking after their oral health, but it is still important that dental practices have high quality, modern dental websites and good dental marketing techniques in place to help attract new patients and continue to grow their business. If you are thinking about the different ways in which you can expand your dental practice, then you need to speak to an excellent digital dental marketing team. Such a team should have enough and more experience in putting together fantastic, modern dental websites and strong dental marketing campaigns to boost the success of dental practices.
The 7 Ps of dental marketing for a website that has it all
To help you put together an excellent website for your dental practice, your dental marketing team will first need to find out everything about your business. An effective method for doing so is using the 7 Ps of dental marketing to make sure that you address all aspects of your business.
Dental marketing teams have been using this approach for the last two decades. It helps ensure that when a potential patient reaches your website, they find all the information regarding their dental needs and your practice itself so that there is no need for them to browse other websites and find out what your competitors may be offering. You want to be the best dental practice in your area, and to do this, you need to stand out from the crowd.
The importance of digital marketing
Digital dental marketing is the most effective way of telling patients exactly what you are all about and emphasising the importance of good oral health and regular visits to the dentist. This is so because everyone searches for answers online. Therefore, by making all the necessary information about your practice readily available online for potential patients, you can both advertise your practice and the treatments you provide and educate the public on looking after their oral health, promoting clean teeth and healthy gums.
You need a website that is highly attractive, easy to navigate, accessible for all and educational, encouraging patients to pick up the phone and visit you in person to address their dental needs. To begin with, you need an excellent homepage that illustrates the profile of your dental practice, showcasing the name, brand and USPs, which will make you stand out from amongst your competition.
It is important to ensure that this page loads instantly to help retain the attention of the visitor, and the longer they spend exploring your homepage, the more likely it is that they will want to find out more about you. Once they enter the website, the visitor will find interesting and educational content regarding the treatments and procedures that you can offer. This information will be highly personalised with plenty of photographs and videos of you and your team. You could also include personal messages addressing the patient directly to persuade them to book an appointment and visit you in person.