Google is always up to something. And here it is; a new update.
Let’s know about the Google page title update.
What is Google Page Title Update?
The page title tag informs both the search engine and the users about the type of information on their website. In HTML, it’s under the meta tag in the head section. Customers can see the title tag above the URL in the SERPs when looking for a query. As a result, it is critical to increasing SEO. Google recently disclosed a new algorithm change to SEO professionals that may urge website owners and publishers to use a different strategy when crafting page titles in order to boost readability and relevance in search results. A more relevant headline will garner more clicks in this scenario. The Google search engine will no longer fetch web page titles depending on the query; rather, it will generate page titles that best suit all content in general, regardless of what the user searches for.
Since the new algorithm upgrade went live in search results, SEO specialists have been documenting and observing that Google is definitely rewriting page titles by using other material on the page, which Google’s Danny Sullivan has confirmed. He claims that the new algorithm update replaces page titles with more than HTML text when it determines that the HTML title tag does not effectively represent the page.
The additional text on the website, such as the header tags, H1 tags, or the page’s main visual title, and any other important text throughout the content that people see when they visit the page, is reviewed by Google. It may also take into account the text within links. Sullivan went on to say that Google is altering title tags since they frequently fail to adequately describe a page’s topic. They can be crammed with keywords, or they can be overly long, with no text or boilerplate content.
As a result, Google’s most recent page title update is more dynamic and reacts to changes in HTML tags. It demonstrates that even if you change a page’s HTML title tag, Google will take the change into account.
How Can It Affect Your Business?
Google’s motive behind this algorithm is to show more relevant results. As Google generates a title from page content now, the title can be anything from your page, mostly one of your header tags. So, if it’s something that doesn’t interest your audience, then you don’t get the clicks, even if you are ranking on the first page. So, your CTR may drop, which results in dropped conversion rates.
Hence, it’s better you have an action plan to handle this situation and hold on to your profitable results.
From Where Google Fetch the Titles Now?
- The HTML text
- The main visual title or headline
- Header tags
- Prominent content made with style treatments
- Anchors of Interlinks
You don’t have to go all crazy about it, “Google will still consider your titles for the title generation 80% of the time.”
Action Plan for Google Title Update – What to do?
Either you are looking to restore your dropped CTR or want to prepare to avoid the effect of Google title update.
Damage Control PRO Tip:
You can start by listing the most important pages of your site and check what’s updated titles of those pages. Now, check if all those new updated titles make sense to the users and are click-worthy or not. If the title isn’t depicting your page content, then optimize it to show your page’s content and earn the click. You may check the part from where Google’s fetching the title. Now, you have to change that part with the appropriate text, and here you go! That’s what Wordstream did to restore their dropped CTR.
Tips for Google Title Update Optimization:
- Don’t forget to optimize your page titles; Google still considers them
- Your titles shouldn’t be “Home,” “Profile,” “Brand Name,” etc. Add some text to show page content’s context.
- Say no to keyword stuffing; you may use the keywords only if they make sense as title.
- Make unique and meaningful title for each page, instead of boilerplates
- Brand your title
- Optimize your header tags that define the page’ content and can earn clicks
- Highlighted text on your page should also be future title worthy
- Anchor texts of interlinks should also make up good titles and describe the target landing page’s content.
- Don’t consider clickbait for your new content optimization; it’s not gonna help!
Little changes, and you are back on track!
Google is making changes continuously, and this update will be more effective in the future. So, stay tuned to know more about upcoming updates and how you deal with them.
If you don’t have time to catch up with the raining SEO trends, you can also consider digital marketing services to take care of changing trends and deliver profitable SEO results. Or you can do it by yourself. You are the boss!
Start the optimization!
Gajendra Singh Rathore is a digital marketing expert and associated with a digital marketing agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world.