All links are equal, but some are more equal than others. Staying ahead of the curve requires constant vigilance, innovation and energy. 2023 is right around the corner, and while others are preparing for the upcoming celebrations, you can already start preparing for new work victories. Progress is made daily when we talk about Link building, and every country has specific nuances. The Australian market is ripe with opportunities and the best time to capitalise on them is while everyone else is sleeping on potential. Without further ado, lets us begin!
1. Make friends
The more, the merrier, is how the saying goes. Spreading the good word and making your links visible requires a team effort. In a regular scenario, you are asking strangers to share your links on their site. The more sites share your links, the better, but what if you could reach out to friends and not strangers? Showing interest in other people’s work thru comments, emails, replies, and communication is a good way to start a professional relationship.
When you find a good site with an active owner, make an effort to engage with them and show them you are more than just a link and that your business collaboration can be mutually beneficial. Yes, this method takes time and effort, but the results speak for themselves. Once you have a list of active friends, sharing links becomes faster and more productive.
2. Use social media to your advantage
As the title says, social media can represent a key jumping point towards success. Many companies try to present themselves and dominate all forms of social media which is a completely wrong approach to link building. Each social platform has its specific people around it and its own set of rules. Trying to master them all will make you a jack of all trades and a master of none. You are effectively spreading your resources too thin and are not focusing your marketing campaign.
What you should be doing, is researching each platform and finding out everything you can about its key demographic. Then you can single out one or two platforms that are right for your links and devote your time to becoming a noticeable presence on them. Then you will notice how your resources are better utilised and far greater yield per link, compared to when you were trying to make noise on every platform.
3. HQC on HAW
The above acronym stands for high-quality content on high-authority websites. Let’s break both parts of that sentence down to their details. High-quality content contains relevant and key data for your readers. Content that grips them from the headline and keeps them reading until the end, leaving them hungry for more. Good content has high quality and pro graphic design from Perth assigned to make stunning pictures that add to the overall impression of the article.
Your next job is to find healthy, active and high-authority sites on the internet where you can publish your well-prepared article. High authority sites have plenty of traffic and are frequently sought after by all users, and Google ranks them higher than other sites. All that contributes to your links associated with them, and by combining the two factors your link-building strategy improves significantly.
4. Bench marketing
Successful companies are at the top for a good reason. Their strategy consists of careful steps, actions and links that generate profits. Distilling such knowledge requires you to implement bench marketing strategies. By doing so, you will learn all you can about your competition and how you can apply their knowledge to your company. Watching how others do link-building and implementing their strategy for your situations is completely valid and fair play.
All are allowed on the road to success. Beating the competition at their own game is a reward in itself. The best thing about bench marketing is that you don’t have to reinvent the wheel or break new ground. You only have to utilise the knowledge which already exists and is proven to work. After all, if your competitors got where they are by doing something, that “something” is good for business. Your job becomes finding out what made them the company they are now and how to best apply all that info to you.
5. Link inserting
What’s broken can be fixed and you are the right man for the job! Scouring the net for broken links to relevant content is your prime opportunity for link insertion. When you spot such a golden opportunity you are doing yourself a two-way favour. One, you are building and strengthening your links by replacing others’ broken links with your own. That way, you get to funnel traffic, improve user experience and let Google know to rank you higher. Google loves quality and good traffic, so it tries to bring the best and healthiest links to its users.
When you fix something that was broken, you are doing Google a favour, and it will reward you with higher rankings. The second benefit comes in the form of site owners’ appreciation. Fixing a broken link lets the site’s owner know you are there to help and make his site a better place for all. Such opportunities present the first steps towards cooperation, as we’ve mentioned above. Everyone loves to have a helping hand, so when you go out of your way to fix and improve broken, stale or dead links with your quality, healthy and active ones, you are making the internet a better place.
Link building requires constant effort and dedication. You are building something of lasting value and quality, that has to stand the test of time. When you do, you are building highways towards your site’s traffic and by extension, your profitability. As all roads lead to Rome, so should all good links lead to your site. Your site’s activity is only as good as the links that lead to it, so make sure you do a diligent job. The easier it is for your users to find you, the easier it will be for you to maintain your online presence. Strong links are the foundation of such an endeavour so the sooner you start, the better!
