If you want your business and business portal to be successful amongst clients and customers, you need to make sure that you have the correct hosting for your business. Most people opt for the cheapest and least expensive cdn service without realising the serious implications that a poor host providing company can have on the business. If you’re looking to have a successful business and portal, you need to know the importance of having a good hosting company. To make it easy for you we have put together a few tips to make you understand the importance of the right hosting. Here’s what you need to know:
Avoiding the Free Web Host Providing Options
While it may be an extremely tempting offer to opt for the free web hosting providers, it may not be the best idea for your website and business. The issue that arises when you opt for a free web hosting service is that your portal will get hosted on a common server and you will end up sharing your server with several other portals and companies. A shared server makes the speed of your website slow and snail-like. No customers have the time or patience to get stuck making purchases on a slow speed portal. You may end up losing business to your immediate competitors if your portal is slow. On the other hand, if you have a properly paid web hosting provider, you will get an independent server that will maintain the speed of your website and make sure those customers and clients are always satisfied. Hence, having a proper web hosting provider is absolutely essential for the success of your business.
Downtime Can Be A Nightmare For Shopping Portals
If you’re going to end up with a poor web hosting provider, your website will probably end up facing a significant amount of downtime. If you have a shopping portal, you want your customers to be able to access at any hour of the day without any restrictions. If your customers are repeatedly facing the issue of downtime of your portal, then how is your portal any different from an actual store with specific store timings. When a person shops online, he or she shops for the convenience of being able to shop whenever he has free time. He may have free time in the middle of the night or at the crack of dawn. If your website is constantly down when your customer needs to make purchases, it will hamper your sales and business quite badly. If you opt for a high-end web hosting provider, the downtime faced by your website will be relatively less. You need to make sure that you opt for web host providers who give some sort of guarantee on the uptime of your portal. This will be beneficial for your business and will also prevent your customers from switching over to competitors’ portals.
Customer Service From Your Web Host Provider Is Essential
If you end up with a free web host provider, the chances of getting adequate and immediate customer services are very slim. In the event that your website suddenly crashes or is hacked, you need to be able to contact the customer service team to ensure that action is taken and the matter is instantly looked into. If you have a web host provider with improper customer care services, it will end up hampering your business and sales to a great extent and may even end up causing you great losses. With a professional web host provider, you won’t even have to face any such hassles. A large number of professional web host providers also offer 24/7 customer care to help customers handle unforeseen issues and problems.
Loss Of Files Can Be A Nightmare
If you end up with a low-end web host, there is a possibility that the web host company may unexpectedly shut shop due to lack of experience and also due to business losses. If your web host provider suddenly goes out of business, it is likely that you will end up losing a large amount of your data and your files. Additionally, if you have a poor web host provider and your server crashes, the web host company may not have a back up sever and that too will end up costing you a lot of important and essential data. Hence, if you want your portal to run smoothly, you need to make sure that you hire a professional web host provider.
Increases Your Search Engine Rankings
If you opt for a professional web host provider that ensures maximum uptime of your website, online browsers will find it much easier to find your portal when searching on search engines. On the other hand, if your website ends up facing a lot of downtimes, it is likely that leading search engines like Google and others will end up penalising your portal. This will further result in reduced site visits from prospective customers and reduced sales. You, therefore, need to ensure that you opt for a web host provider that can play a role in increasing your search engine rankings.
As you can see, having a proper web host provider is absolutely essential for the health of your business. While it may be extremely tempting to opt for the free web host providers, it may not be the wisest idea for the business. Free web host providers may offer you unlimited free services but the minute the web page increases, your portal will slow down because of the bandwidth point in your contract with the web host. It is recommended that you invest a little bit of money to ensure that your portal always runs smoothly and without any hassles rather than going in for free services. The way your portal functions speaks volumes about your business and your organisation’s goodwill. So do everything in your power to ensure that you opt for the right web host provider and keep an excellent reputation for your business.