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4 Tips on Simplifying Your Digital Marketing Strategy

Digital Marketing Strategy

When it comes to creating a digital marketing strategy, the tools available to do so are almost limitless. While this can certainly be a boon to small business owners, it can also create a challenge in and of itself. The wider the number of options available, the harder it can be to make a choice. In the US in particular, we can actually suffer from something known as "decision fatigue." Choosing between a wide variety of options actually takes a great deal of time and energy that we often don't have. One way we combat this in our daily lives is to either find something we like and stick with it or find some other way of narrowing our options. When it