The trends of digital marketing has been evolving with every passing day and the arrival of the year 2022 definitely sets a pathway for new trends which will be comparatively better than those in the year – 2021. These trends will help you in making your business reach to a larger group of targeted audiences. In fact, many 2021 trends will still continue to be a part of this New Year. So, here are some of the latest digital marketing trends which will help you in getting utmost result, let’s have a look!
Latest trends and strategies of 2022 are –
Chatbots – This trend will continue to be most important and vital part of 2022 digital marketing. Chatbots are based on AI technology which uses instant messaging technology to chat in day or night in real time with site visitors or customers. It is estimated that around 1.4 billion people interact with Chatbots and in fact, 80% businesses are using Chatbots and some are even planning for this. By 2022 this business will reach over $8 billion per annum especially in case of healthcare and banking industries.
Rise of social CEOs – In an era of rapid technological increase, it has become important for top executives like CEOs and managers to get social. This will help in boosting reputation of company, build trust with users and also make company more attractive for job applicants. Number of ways are there through which CEOs can get their voice heard by everyone. Few of the most appealing and best ways are by writing on medium, posting company blogs, writing LinkedIn or blog posts and tweeting from personal account.
Email automation – From a long time, email has been one of the most used and popular tool but 15 years ago from today it was much different. With email automation, businesses can send emails to subscribers directly based on their needs and interests and this is determined by content and data on which they are engaged. In fact, personalization even make it more effective and better. However, customization is not only limited to email- it is applicable for all marketing efforts. Along with this, marketing automation is also in trend these days and even continue in 2022 as well.
Generation Z, new focus area – The group of population which was born after year 2000 is known as Generation Z. In fact, generation Z is the all new target of marketer and social media for the coming years. The reason behind this is very simple as this group begin in 2022 “coming of age”. This generation will be enough of taking their buying decisions themselves and getting real jobs. And this will help in opening a whole new market offering better benefits in future. Not only this, smart marketers will also start developing strategies and tactics in order to reach at better outcome and new demographic.
Virtual and augmented reality – This is undoubtedly, one of the best and most exciting trends of digital marketing of 2022. Both augmented and virtual reality can offer so many benefits for meeting today’s need. These resources are not only exciting but incredible as well as with their help you can convert an audience into an active participant. However, both technologies are immersive but they do differ from each other in major way. On one hand, augmented reality lays virtual elements into the space around us, while on other hand virtual reality is completely computer generated experience.
The trends of digital marketing are changing continuously and the industry is also accepting these continuous changes and behavioral change in consumers. There are so many trends which you can also adopt for your website and take your business to new height. If you want to take your business to the next higher level in 2022 then choose one of the Best SEO Services in India.
If you have any doubts or suggestions, feel free to comment below.