9 Ways To Drive Traffic To Your WordPress Blog
The blogosphere is ever buzzing with exciting news! Becoming a part of it is easy but becoming what the buzz is about is entirely different. Millions of writers compete for tens of millions of readers daily, trying to showcase their work to the world, get acknowledged and leave a lasting impact. A single written word can make or break a blog, catch someone’s attention and bring fame to your blog. With such fierce competition, your success depends on the minute details and tips&tricks of the trade. Getting inside someone’s news feed starts with these next steps!
1. Be consistent!
You may write a Nobel-worth article, but if you only have one text to showcase, you are on a fast track to obscurity. Writing, maintaining and publishing a blog is a lifestyle. Blogging has to be in your veins if you wish to be a successful writer and blogger. Practising your skill daily, never giving up and constantly improving ensures you grow as an author and a person. Whatever number of blogs you publish, make sure you are consistent with articles.
If you let your audience, get accustomed to three blogs per week, you have to write three texts per week permanently. Research the number of posts per field of writing you are in. Some fields thrive with one quality post per week, while others require daily engagement. Adjusting to your chosen field and the audience within it will make sure your blog is not viewed as an outsider.
2. Write gripping headlines!
Emails, news articles, movies, blog posts, whatever you wish, all need to have a gripping headline. Whatever it is you are writing, it’s the headline that will get people to read it. Powerful headlines drive organic traffic, as nothing beats a quality headline. Headlines get people interested, grip them with just a few words and glue their attention to your blog. Don’t go with bombastic or clickbait headlines but try to distil your entire article into a single sentence or two.
Or even better, try to write words that would best describe the topic you wrote your blog post about. Then as more and more words come to the paper, you can compose a headline, which will be the organic extension of your article. A good headline contains excitement and a dash of mystery, something that will get the reader’s mind going in the direction you want. Once you achieve that, you got the reader in the palm of your hand, and your blog presentation can begin.
3. Get pros on the case!
Blogging is not a sole endeavour, and you can always reach out to help. With millions of people competing around the world in front of a global audience, blogging can get a bit intimidating. If you are located in Australia, you can focus on your local market and reduce the number of competitors. Thinking globally but acting on a local level is possible with a bit of help from proven and effective SEO experts in Sydney, which can get you on the right track.
The barrier to entry in the blogging business is low, but the requirements for success are higher than anyone thinks. Getting all the help you can and making sure your quality content sees the light of day requires all hands on deck! With so much to do and to focus on, you can easily lose track of your blog and delve into other activities. By outsourcing your SEO needs to people with expertise and experience you can focus your time and energy on more important things. Like getting great texts in front of as many people as possible.
4. Shout on social media
Social media represents a jumping board for your blog, as they can be the gust of wind you sorely needed. Each platform represents an amalgamation of a certain type of people. By doing delightful research and finding out which group of people use what type of social media, you will know where to advertise your blog. For example, it would be wrong to post your blog on a mechanic-oriented platform if you are writing about cooking.
All these different types of social media exist as they attract a certain demographic. And your blog also attracts a certain type of reader. Finding out who your readers are will tell you in which direction to go and which social media to use. One size does not fit all, and spreading your blog all over different forms of media is wasteful and time-consuming. Find one or two platforms that work for you and specialise in them!
5. Interact with your audience
People love attention and getting recognised on the internet. As there are millions of blogs per day, so there are tens of millions of readers. When you take the time and acknowledge their comments, and reviews and interact with your audience, you are singling them out among those millions. Then they feel appreciated and noticed, as you are singling them out, and the conversation can continue.
Remember that behind every comment or email is a person, someone who has taken the time day, and read your blog and commented on it. The least you can do is acknowledge that and show appreciation. Human contact requires little to no effort and is priceless in our modern tech world. With each comment, you are painting a face behind the blog, and that’s something your audience can acclimate with.
6. Practice Link building
As you are building up your skills in writing and blogging, you need to hone link-building as well. Link are driving lanes towards your blog, something avid readers can use to find you on the world web. Quality links with healthy traffic are prioritised by Google so make sure you don’t have any dead ends on your blog. The more posts and links you build, the more responsibility you have to keep them in good health, as each of them represents a lifeline towards the health and future of your blog.
Believe it or not but emailing is still the driving factor in modern communication and blogging. You may think that all such emails go to a spam folder and that most emails are dead ends, but even with an open rate of below 10%, you can get thousands of readers. Let’s say you have one email list with a million potential readers. Even 5% of them are still fifty thousand readers and people who’ve opened your email. That’s an audience many wishes for and dream of having.
Curating your email list comes as the next logical step. Cull all those unnecessary and unresponsive emails from your list and focus on the active ones. As you grow, the list will grow with you. Some readers will be more active than others, and you can take note of that. Your email list represents a valuable asset, one that many bloggers guard with great secrecy.
8. Be a guest and a host
Gust posting and hosting other bloggers is a great way to join forces and reduce competition. Some sites exist as platforms for young and growing blogs to prosper and shine, enabling you to reach a wider audience. In turn, they get attention from your great blog post and thus a business interaction is formed. They provide the platform and audience, you provide the content, and everybody wins.
The same applies when you wish to become a host to other people’s blogs. Other bloggers have an audience, and, naturally, you collaborate with bloggers in a similar field as you. Together you can produce greater content and multiply the results. Collaborating with other bloggers as a host can also yield long-term cooperation and a team-up which can appear as a stronger entity in the blogosphere.
9. Pay for advertisement
Last but not least, you can always opt for a paid promotion. Think of it as a short-term boost you needed and as a way to forcefully grab someone’s attention. Paid advertisement can bring a great number of viewers to your blog, but it is still your job to keep, entertain and cultivate them if you wish to profit from such a sudden surge.
Making any change towards personal and professional growth is admirable! Even small results are still results, and anything is better than the status quo. Diligent work, effort, and perseverance are all rewards on their own, the increase in readership is a bonus. Treat your blog as a passion project, and you will get to enjoy the fruits of your labour in no time!