6 Reasons Why Old Businesses Should Shift From Traditional to Digital Marketing
Advertisement of products and services has drastically changed since the emergence of social media platforms. Gone are the days when we had to watch an entire segment on the television of people explaining their products, finding moving specialists through newspapers, or receiving snail mails of posters.
Today, we can compare how digital marketing removed the traditional way of advertising in the scene. Why do you have to pay for magazine and newspaper subscriptions when you can just pay your internet bills? TV cables and radio stations are also not that popular anymore because we can always just search for anything on the internet.
Do you have an old business that’s still stuck traditionally? Are you also wondering how other old businesses adapted to modern-day advertising methods? You should check this list and see how they shifted, and why you should, too!
1. Maintain loyal customers and reach new ones
Back then, when digital marketing hadn’t been the centre of attention, people chose the products they used based on radio plugs, TV ads, and posters. They would also spend their time at supermarkets to decide what they need, and of course, it’s based on the attractiveness of the packaging.
To secure the loyalty of customers, traditional marketing requires a lot of skills and financial support because it’s not that easy to reach customers. It’s also like one-way marketing because there are no methods on how to give customer feedback.
However, when digital marketing took place, the form of giving comments came from both ways. It’s easier this way because customers can feel that they are valued which makes them loyal to the products and services. However, since it’s easier to manage businesses, competition also increased.
With so much competition online, it’s like everyone is shouting their brands. To keep your business pop up without creating a drastic change, you should compete in a way that customers will appreciate.
2. Costs less than having everything printed
Think about all the posters, leaflets, and billboards used back then when traditional marketing has been the way of advertising. It might have caused a huge amount of money.
3. Convenient for customers
A lot of people spend their time online. Even if they are not going to purchase products and services online, they also use it as a platform to research what they need. The feedback and reviews online make it easier for them to decide on what they’re going to avail.
Your website should be user-friendly and optimised to be seen by a wide range of customers. Make sure that they can view everything easily whatever device your customers are using. The same goes with being search-engine optimised, where people should search your website on the first page of google search.
Aside from having a website, it’s a must to have social media accounts. You don’t need to have it all, and just sign up to those social media platforms that are most used by customers.
4. Can create various ads
Nowadays, businesses don’t need to worry about where they can post their ads. Social media is there to connect them with their customers. They can choose from a simple picture to a full ad, and it’ll just take them a few clicks to share. Moreover, if they want to reach a larger audience, they can boost their posts.
The audience can see if a business is consistent with its content or not with the use of social media marketing. In addition, they can also review the products and services easily. However, there are still downsides to social media reviews especially if they’re negative. For example, if an error was made by one person, it can have a great impact on the reputation of the entire company.
5. Adapt to modern branding
Always consider the reactions of your loyal customers when adapting to modern ways of marketing. Think of the possible reason why they’ll stay and the negative side, too. However, always keep in mind that if branding will change the quality shouldn’t (unless it’s for the betterment of your brand).
6. Can easily monitor sales and ROI
If you receive a successful reach using your digital strategy, you’ll also have a low cost in one aspect of marketing your products and services. In addition, your ROI using digital marketing is compared to when you’re using traditional advertising.
In monitoring your sales, you can easily use apps to log everything. Your website can also have a function where you can track the whole operation of your website. It is important so that you’ll avoid losing orders and having negative feedback.
Now you can gradually shift to digital marketing. Don’t forget to update us on how you manage to achieve shifting from traditional to digital marketing by commenting below!